The sonic signature
Brand sound works when it is recognised before the logo appears. That does not call for a memorable tune but for a short, sturdy, flexible element that stays itself in an orchestra and in a phone speaker alike.
Listening to the brand
What it already has, what it says, and to whom. We establish the limits before writing any notes.
Signature sketches
A few short directions, each tested under the worst conditions — a phone speaker, not studio monitors.
Building the family
Variants derived from the approved signature: long, short, interface sounds, hold music, social cutdowns.
Usage guidelines
A document saying which variant goes where — so the brand still sounds like itself a year later.
Advertising beds
Original music for a campaign — without licensing uncertainty, and without the same library track turning up in a competitor's film.
Common questions
Why not use library music?
A library track is cheaper and entirely right for a one-off. Audio branding starts paying off when a brand uses sound continuously and wants it to be theirs rather than rented.
Who owns the sonic signature?
In branding work the rights are normally assigned to the client — otherwise the whole idea of a signature fails. The scope is fixed in the contract.